The Rise Of Above The Rim (ATR)
“You can talk the game, but can you play the game?”
It was 1989 and no one had ever seen a basketball brand like Above The Rim before. Finally, there was a brand that understood what players wanted. Created by a former Division I ball player, the brand had a fresh style and attitude that players quickly understood was unique and authentic. The brand quickly started to grow. It began to show up on city courts, community centers and high school gyms. Duke wore ATR tee shirts during the press conference after beating Michigan’s Fab Five for the NCAA basketball championship in 1992. NBA players were spotting wearing Above The Rim apparel despite the fact that they were officially endorsing other brands. And the basketball community took notice.
“Just Elevate And Decide In The Air”
In 1992, ATR was purchased by a major athletic footwear company and Above The Rim shoes hit the court. NBA Slam Dunk contest winner, Dee Brown, signed on to endorse ATR and the brand, reflecting its roots, became a major sponsor of the Gus Macker 3-On-3 Streetball Tournament. In 2002 both Kenyon Martin and Baron Davis joined the team and in 2005, during NBA All-Star Weekend, Allen Iverson launched his signature Above The Rim style. Today, ATR continues to be a brand that understands players and dedicates itself to helping them Rise. Elevating their game, their team and themselves….Above The Rim.
“The Player’s Brand Continues To Rise”